What should the future of football look like? With this simple yet profound question, “Unleash Football” has been launched. Featuring Juan Mata as a prominent voice, this initiative aims to ensure that those who play and watch the beautiful game have a genuine say in shaping the evolution of the world’s most popular sport.
The Asturian introduced the initiative before a packed auditorium at the World Football Summit in Madrid alongside Jürgen Griesbeck, co-founder of the Common Goal movement. “Football has shaped my life, and those who feel the sport most deeply should have a voice in its future,” Juan stated. “We often say that football belongs to the fans and the players, but when are they actually asked? Today, that changes. It is time. Football has the opportunity to be better, to evolve.”
During the presentation, Juan and Jürgen invited the audience to complete a short, live survey via their mobile devices, featuring questions such as: “How much decision-making power do you feel you have in football?” and prompting reflection on critical topics such as the match calendar, ticket pricing, and the development of women’s football.
You can take the survey yourself right now at the following link:
This marks the official start of an open space for reflection, rooted in a constructive spirit, at a pivotal moment for global football. The public launch of “Unleash Football” made a fantastic impression on attendees at the World Football Summit in Madrid, a cornerstone event in the international football business, which Mata and Griesbeck had the privilege of opening.
To learn more about ‘Unleash Football’: https://www.c-lab.football/thecollective
