COMMON GOAL is a charitable project created by streetfootballworld and Juan Mata with the aim of using the immense power of football to generate social change and improve people’s lives. It’s members donate 1% of their income to active projects in all continents.
The initiative saw the light in August 2017 through an article that appeared on ‘The Players Tribune’ in which Juan Mata explained how he discovered football’s great capacity to unite people around the world. Since then, the initiative hasn’t stopped growing and plenty of people are now willing to change the world via football.
The power of football
Common goal members
“Common Goal adds a new dimension to my game: translating the power of football into sustainable social change. And that’s a special feeling”.
Until 2023, the German multinational will donate 1% of its net sales of footballs – worldwide – to the movement co-founded by Juan Mata. “This association will help us to use football as a force for good and to unite all to try to address social issues as one,” said the Spaniard.
The YouTube channel of ‘La Media Inglesa’ made a ‘Live’ video on the 26th of December for charitable causes. Juan Mata was one of the protagonists. Nearly 11,000 euros were raised for Common Goal and the Asociación Alacrán 1997.
Common Goal has launched an initiative to confront the Coronavirus crisis at a global level. A fund through which players, institutions, other members of the football world and general public can gather to look for solutions as a team.
The Manchester United footballer received a special category award from ‘Premios Valores Femaddi’. The event was held at the headquarters of the Government of the Community of Madrid. His mother picked up the award and he sent a video with a thanking message.