Adidas and Common Goal, hand in hand for a great cause

Juan Mata Common Goal

Until 2023, the German multinational will donate 1% of its net sales of footballs – worldwide – to the movement co-founded by Juan Mata. “This association will help us to use football as a force for good and to unite all to try to address social issues as one,” said the Spaniard.

Adidas and Common Goal have signed an agreement until 2023. Over the next few years, the German multinational will donate 1% of its net sales of footballs – worldwide – to the solidarity initiative co-founded by Juan Mata. This announcement is the latest chapter in the ‘UEFA EURO 2020TM’ campaign, launched by adidas for the European Cup.

Common Goal will work with ‘adidas Football Collective’ through a network of 140 NGOs in 90 countries. The aim is to impact 90,000 lives thanks to organizations linked to football. “I have been part of the ‘adidas family’ for many years and have been with Common Goal from the beginning, so this collaboration is extraordinary. This partnership will help us to use football as a force for good and to come together to try to address social issues as one. This is just the beginning,” declared Juan Mata.

Unstoppable growing pace since 2017

The Common Goal challenge began in 2017. Mata pledged to donate 1% of his salary to a collective fund and invited all football professionals to join the movement, which now has more than 200 members. Among them, figures such as Giorgio Chiellini, Serge Gnabry, Pernille Harder, Paulo Dybala, Timo Werner, Verónica Boquete, Casey Stoney, Jürgen Klopp and Dani Olmo. The initiative has generated more than three million euros, which have been invested in charities related to football and in line with the UN Sustainable Development Goals.

“For me, teamwork is the most important thing. Through solidarity, empathy and effort, I believe anyone can achieve their goals. Our ambition is to make Common Goal the biggest football club in the world, where everyone is welcome,” highlighted the Manchester United player.

Jürgen Griesbeck, CEO and co-founder of Common Goal, also referred to the agreement: “This partnership with adidas represents a change in the football industry. The economic impact has become a high priority. Adidas has demonstrated its leadership in investing in Common Goal. Together, we can scale and accelerate football’s contribution towards the Global Goals. We believe that anything is possible if we work together as one team.”

On his part, Gonzalo Calvo, director of Communities and Culture at adidas, offered the brand’s vision: “We are committed to creating change through football. However, we cannot do this alone. Therefore we work alongside individuals and organizations with a shared commitment to action, such as Common Goal.”

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