“Football is a tool to change the life of millions of people”

Juan Mata participated in an event entitled “Football: mass force for social change”. The Asturian, global ambassador of streetfootballworld, shared his ideas at the UCLA Anderson School of Management before a select audience.

“Mass force for social change”. This way of referring to football has been the suggestive title of an event in which Juan Mata has participated. An event that took place at the UCLA Anderson School of Management and in whose celebration has played an important role streetfootballworld, organization of which Juan is global ambassador. His initiative ‘the third half’ was another protagonist of the event.

“It was really inspiring to meet people who share a future and a past vision regarding the importance of sport and football in particular, as a tool to change the life of millions of people”, said Juan.

Among those attending the event, we must highlight the presence of 100 leaders and innovators from the world of sports, media or business. The event allowed listening to the reflections of three people of great interest in relation to the proposed theme: Juan Mata (World champion, Eurocup, Europa League and Champions League), Jürgen Griesbeck (founder and CEO of streetfootballworld) and Sebastian Buck (co-founder and strategic leader of enso). The three contributed with their ideas on the power of football as an agent of social change. The moderator was Mike Geddes (a BBC expert on topics such as racism, corruption or violence in football). After the talk there was time for the audience to interact with the speakers.

In addition to streetfootballworld and the UCLA Anderson School of Management (one of the best business schools in the world), the other organizer of the event was the Social Enterprise Alliance (SEA) Los Angeles. Streetfootballworld, which encompasses more than 125 organizations and is widespread in over 70 countries, will continue to rely on Juan in his efforts to use football as a tool to transform society. This work of global impact has been recognized by the World Economic Forum, FIFA, UEFA and the Laureus Foundation.

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