Manchester United did not leave anyone indifferent with the presentation of the new shirt that they will use during the 2015-16 season.
Manchester United did not leave anyone indifferent with the presentation of the new shirt that they will use during the 2015-16 season, thanks to the fact that they carried out a campaign which had an impact across the globe. The Red Devils, one of the most important clubs in the world, sought to innovate in the midst of this new era that the club are currently experiencing and they managed to do so with millions of impacts on various channels of communication.
Juan Mata, one of the English club’s most-followed footballers and a player with followers in each and every continent, is leading the activities. English newspapers and non-English ones, websites of various languages, and TV channels in Asia, the USA and the UK have shown images of the Asturian footballer with the new kit that Adidas has designed for Manchester United.
On social media, more than 700,000 people have interacted with the Manchester United attacker after seeing the photo of Juan Mata with the English club’s new kit. A genuine success for a club that has used the Asturian player to sell their new flagship product.